For over a decade, Kelly led the helm as the CEO of BEworks, the world’s first commercial behavioral economics advisory firm, which she cofounded in 2010 with the renowned scholars Dan Ariely and Nina Mazar. She guided the sale of the firm to the international creative services agency kyu in January 2017.

She pioneered the BEworks Method to build a bridge between cutting-edge science and real-world application. The Method has been applied to strategy, marketing, and operations challenges at Fortune 500 companies including Unilever, Georgia Pacific, CitiBank, and Manulife. She has provided oversight for over 300 projects in the financial services, health care, retail, and sustainability domains.

Kelly studied philosophy before starting her career with dotcom startups in the early 1990s where her startup experience included leading the product development team of iMoney, a fintech startup later acquired by Rogers Media. She spent over a decade driving strategy & innovation teams in the banking sector for BMO Bank of Montreal and then Royal Bank of Canada where, in 2009, she launched the first in-house BE practice.

She has served as a faculty lecturer at the Rotman School of Business, Cornell, Columbia, and Harvard. She is a frequent international keynote speaker and has delivered three TEDx talks. Her work has been published in prestigious peer-reviewed academic journals and has also appeared in numerous media outlets such as New York Times, Globe and Mail, CBC, and Business Insider. She was awarded a Lifetime Achievement Award in 2022 by the prestigious Consulting Magazine for her ability to innovate, deliver the highest levels of client service and affect positive change for her peers, her teams, and the industry. Previous awards include recognition for being an Innovation leader in the dotcom sector by MecklerMedia in 1999 and Volunteer of the Year by Flare Magazine for her work as Executive Director of WebGrrls Toronto, then Canada, 1995-1999.

In 2022, she founded Trial Run, a product innovation company dedicated to bringing together the power of behavioral science with block chain technologies in order to help aspirational leaders drive their sustainability goals.

Her current research interests are dedicated to three main areas:

1. exploring how ESG goals can be powered by blockchain and behavioral science

2. helping senior leaders deliver on their values through stakeholder capitalism

3. transforming the way organizations operationalize innovation.

"I see a world where companies take ownership in their ESG initiatives to the point that they treat them like assets that appreciate."

Selected Writing


Select Key Notes

  • Risk Management Symposium (Mexico City): Behavioral Science and Risk Management (audience size 600 senior business leaders)

  • BankersCom Management Conference (Zurich): Trust in the
    Digital Age (audience size 200 senior bankers and regulators)

  • C2 (Montreal): Fireside Chat Featuring Dan Ariely and Kelly Peters

Select Global talks

  • TEDxUtrecht: Nudging Ourselves to be Reasonable About Risk - Video

  • TEDxBlackRockCity: Looking at Transformation Through an Empirical Lens - Video

  • Nudgestock: Corporate Sedition: Challenging the Status Quo - Video

  • BEHAVE: The Application of Behavioral Economics to Solve the Toughest Marketing Challenges - Website

  • Think like a Scientist to make Better Business Decisions
    Kelly Peters featured in SYPartners’ "Leading into the Unknown" podcast, November 2018

Research Featured in the Media


Scientific Publications

Podcast Series

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